Chung-Hua University Repository:Item 987654321/35319
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35319


    Title: 動態競爭易經決策系統
    Authors: 譚百玲
    Tan, Bai-Lin
    Contributors: 企業管理學系
    Business Administration
    Keywords: 市場共同性;資源相似性;后天八卦;易經
    Date: 2013
    Issue Date: 2014-06-27 10:35:20 (UTC+8)
    Abstract: 建構動態競爭易經決策系統competitive dynamic I-Ching decision system, CDIDS，結合東西方系統思維為基礎。本研究主探討動態競爭的競爭者圖像，以市場共同性及資源相似性為基礎，結合競爭重要相思姓易經決策的衡量方法，來計算競爭者間的競爭重要性認定相似度值。依據CDIDS衡量模式，以台灣進口汽車做實證分析，研究結果可以測量出不同競爭者的相對應象限位置，並可以辨識競爭者的競爭策略重要相關性；並解依據本研究CDIDS的系統，給予焦點廠商策略建議。
    Appears in Collections:[Department of Business Administration] Journal Articles

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