A study on user behavior for I Pass by UTAUT: Using Taiwan’s MRT as an example

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Title:	A study on user behavior for I Pass by UTAUT: Using Taiwan’s MRT as an example
Authors:	吳玫瑩 Wu, Mei Ying
Contributors:	資訊管理學系 Information Management
Keywords:	一卡通;高雄捷運系統;非接觸式電子票證;無線射頻辨識技術;整合性科技接受模式 I;MRT;electronic ticket;RFID;UTAUT
Date:	2012
Issue Date:	2014-06-27 01:58:18 (UTC+8)
Abstract:	一卡通是高雄捷運系統的非接觸式電子票證，它主要採用無線射頻辨識技術，目的是增加乘客搭乘大眾運輸工具之便利性。本研究利用整合性科技接受模式，探討台灣的高雄捷運一卡通之使用行為。研究模式採用六個構面及四個調節變項，此六大構面分別為：績效期望、付出期望、社群影響、配合情況、使用意願及使用行為；而四個調節變項為：性別、年齡、經驗、自願性。研究主要針對使用一卡通搭乘捷運之民眾進行問卷調查，利用結構方程模式找出各構面之交互關係及調節變項之影響程度。經由研究結果顯示：「績效期望」和「社群影響」會顯著且正向的影響「使用意 I Pass, the electronic ticket used by Kaohsiung MRT system, is a contactless electronic ticket developed on the basis of the Radio Frequency Identification (RFID) technology to increase convenience of this public transit system and ridership. This paper i
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