TAM2-based Study of Website User Behavior-Using Web 2.0 Websites as an Example

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Title:	TAM2-based Study of Website User Behavior-Using Web 2.0 Websites as an Example
Authors:	吳玫瑩 Wu, Mei Ying
Contributors:	資訊管理學系 Information Management
Keywords:	網路20;科技接受模式2;驗證性因素分析;結構方程模式 web;acceptance;2;confirmatory;analysis;structural;modeling
Date:	2011
Issue Date:	2014-06-27 01:57:26 (UTC+8)
Abstract:	近來年，網路營運捲土重來，且帶著全新思維、全新商業及獲利模式，其中的關鍵就是Web 2.0。Web2.0網站是一種擁有互動、分享及參與之特性為主的動態網站，它是近來網路新起商業模式，也明顯的帶來新的網路商機，而推動商機的便是網站的使用者。因此，Web2.0網站的經營者需要瞭解使用者的實際行為，才能使Web2.0網站帶來商機。本研究主要以科技接受模式2(Technology Acceptance Model 2,TAM2)為架構，以架構中各構面間之關係來探討一般大眾對Web2.0網站的使用者行為。研究主要透 In recent years, we have seen a return of web-based applications built with new ideas and new commercial models. The key momentum for the development of such applications is the Web 2.0 technology. Web 2.0 websites are dynamic and characterized by user in
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