Consumers’ behavioral intention to use internet shopping: an integrated model of TAM and TRA

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Title:	Consumers’ behavioral intention to use internet shopping: an integrated model of TAM and TRA
Authors:	吳玫瑩 Wu, Mei Ying
Contributors:	資訊管理學系 Information Management
Keywords:	網路購物;科技接受模型;理性行為理論;結構方程模式 Internet;acceptance;of;action;Structural;modeling
Date:	2011
Issue Date:	2014-06-27 01:57:24 (UTC+8)
Abstract:	由於網際網路的蓬勃發展，帶動了消費者使用網路的意願與電子商店興起的熱潮，消費者開始享有網路購物(Internet shopping)的便利性，因此越來越多人開始嘗試這種新型態的購物方式。本研究以科技接受模型輔以理性行為理論為理論基礎，並加入隱私、安全、自我效能等影響網路購物使用意圖的外生變數，建立研究架構及假說，針對具有網路購物經驗的消費者進行問卷調查，並利用結構方程模式找出研究模式中各構面間之交互關係及影響程度，藉此探討消費者對於網路購物的行為意圖。經由本研究結果可知，若網路商店經營者可以加強網路購物 The rapid development of the Internet has increased consumers’ intention to use the Internet and accelerated the growth of online stores which provide much convenience of Internet shopping to consumers. More and more people are thus trying this new shoppi
Appears in Collections:	[Department of Information Management] Journal Articles

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