Chung-Hua University Repository:Item 987654321/32012
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/32012


    Title: Knowledge Discovery on RFM model Using Bernoulli Sequence
    Authors: 葉怡成
    Yeh, I-Cheng
    Contributors: 資訊管理學系
    Information Management
    Keywords: ;discovery;RFM;sequence
    Date: 2009
    Issue Date: 2014-06-27 01:41:40 (UTC+8)
    Abstract: The objective of this paper is to introduce a comprehensive methodology to discover the knowledge for selecting targets for direct marketing from a database. This study expanded RFM model by including two parameters, time since first purchase and churn pr
    Appears in Collections:[Department of Information Management] Journal Articles

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