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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/31578


    Title: 住家保全系統服務品質、顧客滿意度及忠誠度之研究─以台中市某保全公司為例
    Authors: 陳棟樑
    LIANG, CHEN TUNG
    Contributors: 科技管理學系
    Technology Management
    Keywords: 企業形象;滿意度;知覺價值;顧客忠誠度;服務品質
    Corporation Image;Customer Satisfaction;Perceived Value Customer Loyalty;Service Quality
    Date: 2010
    Issue Date: 2014-06-27 01:31:34 (UTC+8)
    Abstract: 本研究以某保全公司中部管理處所轄台中地區及彰化鹿港地區的住宅系統用戶做為拜訪對象採便利抽樣方式採取問卷調查。經迴歸分析後的結果得知企業形象、服務品質、滿意度、知覺價值及忠誠度各構面之間有顯著影響且是正向影響關係，保全公司可根據此結果適時調整公司策略強化服務品質，以利於提高企業形象、知覺價值並強化客戶的滿意度及忠誠度。
    Appears in Collections:[Department of Technology Management] Seminar Papers

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