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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/31492


    Title: 使用社會網絡分析方法探討政府推薦的台灣旅遊行程
    Authors: 李之中
    Lee, Chi-Chung
    Contributors: 資訊管理學系
    Information Management
    Keywords: 旅遊;社會網絡分析
    Tours;Social network analysis
    Date: 2011
    Issue Date: 2014-06-27 01:29:21 (UTC+8)
    Abstract: 傳統的旅遊研究通常把各個旅遊活動視為獨立的個體,並對這些獨立個體中的旅遊相關人、事、物進行討論。但是這種研究方式忽略了旅遊系統中不同個體間行為者(旅遊活動中的人、事、物)的關係結構。事實上,一個旅遊行程中或不同旅遊行程間的人、事、物的互動,是一個構成複雜的系統,其中個體在旅遊過程中並不是各自獨立的,這些個體不但相互依賴同時也相互作用,彼此之間互相傳遞訊息,形成錯綜複雜的網絡。本論文主要是利用社會網絡分析的方法去探討台灣政府觀光局所統計出的熱門遊憩景點所形成的網絡關係,利用觀光局與各縣市政府所規劃的建議行程
    Traditional tourism research usually regarded tourism activities as independent entities, and the focus of the research was on the exploration of these independent entities. However, this work ignores the structure among these independent entities, that i
    Appears in Collections:[Department of Information Management] Seminar Papers

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