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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/31460


    Title: 以科技接受模式探究量販店消費者網路購物意願
    Authors: 陳棟樑
    LIANG, CHEN TUNG
    Contributors: 科技管理學系
    Technology Management
    Keywords: 科技接受模式;流暢經驗;信任
    TechnologyAcceptance Model;flow experience;trust
    Date: 2012
    Issue Date: 2014-06-27 01:28:26 (UTC+8)
    Abstract: 網路購物已是現代人主要消費方式一，對於具備實體店面的傳統零售店來說亦是重
    要的行銷市場，基於量販店消費習慣與民眾生活息息相關，近年來部分量販店企業也嘗
    試以網路行銷方式擴大客戶群，本研究藉科技接受模式來探討關於量販店消費者對於流
    暢經驗及信任之外部變項與科技接受模式之內部變項(知覺有用性、知覺易用性及消費
    意願)彼此關係的差異情形，以瞭解量販店消費者對於量販店購物網站線上消費的認知
    程度及使用意願。本研究根據文獻分析編製問卷「量販店消費者網路購物意願調查表」
    為研究工具，以新竹市民為主要樣本，發出問卷23
    Internet shopping is a modern way for consumption. For hypermarket, it is also
    important to increase the groups of different consumers through the online shopping. The
    purpose of the study is to explore the relationship among variables of hypermarket
    cons
    Appears in Collections:[Department of Technology Management] Seminar Papers

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