以科技接受模式探討消費者網路購物意願-以量販店為例
A Study of Intentions to use Online Shopping Websites for Hypermarket
Consumers

CHUR > College of Management > Department of Technology Management > Seminar Papers > Item 987654321/31459

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/31459

Title:	以科技接受模式探討消費者網路購物意願-以量販店為例 A Study of Intentions to use Online Shopping Websites for Hypermarket Consumers
Authors:	陳棟樑 LIANG, CHEN TUNG
Contributors:	科技管理學系 Technology Management
Keywords:	科技接受模式;流暢經驗;信任;結構方程模式(SEM) Technology Acceptance Model;Flow Experience;Trust;Structural Equation Models (SEM)
Date:	2012
Issue Date:	2014-06-27 01:28:24 (UTC+8)
Abstract:	摘要：近年來，由於科技的發達及網路的普及之下，人們的消費習慣也從實體店面購物改變從網路上進行購物行為。網路店面及市場也成為兵家必爭之地，而對於具備實體店面的傳統零售店說亦是重要的行銷市場。部分量販店業者試著利用網路行銷開拓新客源，本研究以科技接受模式探討流暢經驗與信任對知覺有用性、知覺易用性及消費意願之間關係差異，以瞭解量販店消費者對於量販店購物網站線上消費的認知程度及使用意願。本研究根據文獻分析編制問卷「量販店消費者網路購物意願調查表」為研究工具，以新竹市民眾為主要樣本，發出問卷330份，經施測回收有效 In recent years, due to the popularity of the technology and its network under the spending habits of people shopping from physical stores to change shopping behavior on the Internet. Internet storefront and the market has also become a battleground, trad
Appears in Collections:	[Department of Technology Management] Seminar Papers

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