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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/31342


    Title: 顧客關係管理應用在國民小學資源班之研究
    Authors: 陳棟樑
    LIANG, CHEN TUNG
    Contributors: 科技管理學系
    Technology Management
    Keywords: 資源班;顧客關係管理;顧客滿意度;重要─表現程度分析法
    Resource room;Customer relationship management;Customer satisfaction;Importance-performance analysis
    Date: 2011
    Issue Date: 2014-06-27 01:26:11 (UTC+8)
    Abstract: 近年來生育率急速下滑，教育界因少子化衝擊，面臨逐年減班及教師超額的棘手問題，因此學校經營上應導入顧客關係管理的相關理論，將教師、家長、學生視為長期顧客，提供優質的教學品質，以降低減班所帶來的連鎖效應。
    本研究在探討顧客關係管理應用在國民小學資源班之現況，以臺北市國民小學接受資源班服務之學生家長和級任教師為研究對象，透過問卷調查，找出需改進的輕重緩急次序。研究結果發現：1.教師與家長對資源班的重視度與滿意度得分皆有達到平均數4分，且重視度得分比滿意度高，表示有相當的落差存在。2.以重要─表現程度分析法發現『
    This study aimed to interview the parents of students and the tutor with questionnaire survey to examine their attention and satisfaction about the application of customer relationship management. The research results are shown as listed: 1.Both the atten
    Appears in Collections:[Department of Technology Management] Seminar Papers

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