A study on user behavior for I Pass: Using Kaohsiung mass rapid transportation as an example

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Title:	A study on user behavior for I Pass: Using Kaohsiung mass rapid transportation as an example
Authors:	周菡苹 Chou, Hanping
Contributors:	資訊管理學系 Information Management
Keywords:	一卡通;高雄捷運;無線射頻識別系統;整合性科技接受理論 I-pass;MRT;Contactless electronic ticket;RFID;UTAUT
Date:	2010
Issue Date:	2014-06-27 01:22:46 (UTC+8)
Abstract:	本研究利用整合性科技接受理論(UTAUT)探討民眾對於高雄捷運一卡通的使用意圖與使用行為 In this paper, we adopt the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate Kaohsiung citizens' intention and behavior to use I Pass.
Appears in Collections:	[Department of Information Management] Seminar Papers

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