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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/30676


    Title: A Study on Constructing Green Consumption Behavior System by DEMATEL Method
    Authors: 林淑萍
    Lin, shu-ping
    Contributors: 科技管理學系
    Technology Management
    Keywords: green consumption behavior;Behavior Theory;Innovation Diffusion Theory;Transactional Cost Theory;environmental consciousness;Decision-Making Trial and Evaluation Laboratory (DEMATEL)
    Date: 2011
    Issue Date: 2014-06-27 01:06:49 (UTC+8)
    Abstract: As the green demands have continuously increased , to understand the antecedents of consumer’s acceptance intention towards green products will be helpful for drawing up green marketing strategies. However, the relevant studies discussing green consumptio
    Appears in Collections:[Department of Technology Management] Seminar Papers

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