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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/30656


    Title: Effect of Service Chain Integration on Customer Loyalty: An Examination of Taiwan's Mobile Telecommunication Service
    Authors: 林淑萍
    Lin, shu-ping
    Contributors: 科技管理學系
    Technology Management
    Keywords: Service Chain;Relationship Quality;Switching Cost;Customer Loyalty;Mediated Effect;Mobile Telecommunication Industry
    Date: 2011
    Issue Date: 2014-06-27 01:06:07 (UTC+8)
    Abstract: With the constantly changing technologies and consumer demand, the telecommunication companies must cooperate with up and down stream supply chain parties to create values for their consumers and stay competitive. The extant literature has not fully exami
    Appears in Collections:[Department of Technology Management] Seminar Papers

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