The Impact Analysis of Roadside Advertising Content on Bus Driving Behavior on Freeways Using a Bus Driving Simulator

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Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/30512

Title:	The Impact Analysis of Roadside Advertising Content on Bus Driving Behavior on Freeways Using a Bus Driving Simulator
Authors:	張建彥 Chang, Chien-Yen
Contributors:	運輸科技與物流管理學系 Transportation Technology and Logistics Management
Keywords:	Roadside Advertising;Content;Freeway;Bus;Driving Simulator.
Date:	2011
Issue Date:	2014-06-27 01:02:17 (UTC+8)
Abstract:	The roadside advertising object (T-Bar with commercial advertisements) is one recurrent event usually happening on the freeway systems in Taiwan. The object usually attracts drivers to watch the commercial advertisements posted on it and increases the par
Appears in Collections:	[Department of Transportation Technology and Logistice Management] Seminar Papers

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