Measuring service quality by fuzzy linguistic asymmetric inverted normal loss function approach

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Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/30170

Title:	Measuring service quality by fuzzy linguistic asymmetric inverted normal loss function approach
Authors:	李友錚 Lee, Yu-Cheng
Contributors:	科技管理學系 Technology Management
Keywords:	SERVQUAL;Loss function;Fuzzy Linguistic;Service quality.
Date:	2007
Issue Date:	2014-06-27 00:51:40 (UTC+8)
Abstract:	SERVQUAL has been widely accepted in the domain of service quality measurement, however, there are still many arguments raised, such as the linear assumption; and gap scores only consider mean but with no reference to the variance. Some scholars used Tagu
Appears in Collections:	[Department of Technology Management] Seminar Papers

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