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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/29257


    Title: 從出口產品角度探討建立台灣的國家品牌
    Authors: 陳俊安
    Chun-An, Chen
    Contributors: 國際企業學系
    International Business
    Keywords: 國家品牌;層級分析法;出口產品
    Nation Brand;AHP;Export product
    Date: 2012
    Issue Date: 2014-06-27 00:24:01 (UTC+8)
    Abstract: 品牌的概念已經深植人心，國家品牌是個很重要的概念。近年來，不只是各國政府積極投入，甚至世界各大學課程也紛紛加入探討。同時，出口產品在國家品牌中扮演很重要的面向，它是提升國家形象最好的手段，也是讓一國品牌得以永續發展的關鍵。因此，本文試圖探討如何從出口產品的角度去建立在台灣的國家品牌，找出自己國家的核心優勢，加以深化，再將台灣這個品牌推向國際，讓更多人認識瞭解。
    本文採用得到一個以出口產品的角度探討國家品牌的結構評估模式。本文採用網路程序分析法(Analytic Hierarchy Process，AHP)
    The concept of brand has been in people's minds. Nation Brand is a very important concept. In recent years, not only each government involved actively, but also the courses of various universities in the world have joined to discuss. At the same time, the
    Appears in Collections:[Department of International Business] Journal Articles

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