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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/29126


    Title: 高科技代理商之行銷人員績效評估
    Authors: 謝玲芬
    Hsieh, Ling-Feng
    Contributors: 科技管理學系
    Technology Management
    Keywords: 目標管理;行銷人員;績效評估
    Date: 2005
    Issue Date: 2014-06-27 00:19:35 (UTC+8)
    Abstract: 對企業而言，行銷人員擔任著企業與顧客間溝通橋樑的重要角色，他們深知顧客的需求，可使企業開發出更具顧客價值的產品。然而各企業之行銷人員所扮演的角色卻不盡相同其績效評估內容亦有所差異。本文旨在探討以目標管理(Management By Objectives; MBO)的觀念建立高科技代理商之行銷人員績效評估指標，利用專家問卷，針對國內15家高科技代理商之總經理、副總經理、業務經理等管理階層進行問卷調查，彙整各代理商主管的專業看法後，以目標管理建立績效指標。根據調查結果顯示，大部份代理商在設定行銷人員目標時，重
    Appears in Collections:[Department of Technology Management] Seminar Papers

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