遊客遊憩體驗、遊憩滿意度與遊客忠誠度之關連性研究－以飛牛牧場為例

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Title:	遊客遊憩體驗、遊憩滿意度與遊客忠誠度之關連性研究－以飛牛牧場為例
Authors:	夏榕文 Hsia, Jung-Wen
Contributors:	國際企業學系 International Business
Keywords:	遊憩體驗;遊憩滿意度;忠誠度;休閒農場 recreation experience;recreation satisfaction;customer loyalty;leisure farm
Date:	2013
Issue Date:	2014-06-27 00:19:13 (UTC+8)
Abstract:	近年來因工作價值觀與生活型態的改變，國人紛紛投入各類休閒活動，例如自行車、露營、及自然生態旅遊等。遊客希望透過親近大自然與探索自然生態來增加生活樂趣與降低工作的壓力，而休閒農場結合農業與農村資源，提供遊客農業生態的體驗，是許多人戶外休閒的重要選擇，因此探討休閒農場遊憩體驗會如何影響遊客態度是相當值得研究的議題。本研究主要探討遊客之遊憩體驗對其遊憩滿意度及遊客忠誠度之影響，本研究先經過文獻探討後，再建構一個影響遊客忠誠度之研究架構。本研究選擇飛牛牧場作為個案，採用判斷抽樣法調查250位受訪者，回收有效問卷 Due to work values and lifestyles have changed in recent years, many people have put into all kinds of leisure activities, such as riding a bike, camping, and natural eco-tourism. The tourists hope to increase the enjoyment and to reduce the work pressure
Appears in Collections:	[Department of International Business] Journal Articles

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