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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/29069


    Title: 應用「市場結構分析」模式探討台灣自行車產業之競爭策略與經營績效
    Authors: 鄧瑞兆
    Teng, Ruey-Jaw
    Contributors: 企業管理學系
    Business Administration
    Keywords: 自行車產業;市場結構;廠商行為;經營績效
    Date: 2009
    Issue Date: 2014-06-27 00:17:13 (UTC+8)
    Abstract: 本文研究目的為：以產業經濟學中Mason-Bain的「結構－行為－績效」理論(Structure-
    Conduct-Performance , S-C-P)，探討台灣自行車產業之市場結構、廠商行為與營運績效。研究中將以最大二大廠商集中率(Two-firm Concentration Ratio, CR2) 與賀氏指標(Herfindahl-Hirschman Index ,HHI)作為衡量市場集中度之指標，以探討自行車產業之市場結構。
    本文研究成果為：(1)此產業在近幾年均傾向高度集中市場，且市場
    Appears in Collections:[Department of Business Administration] Seminar Papers

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