An Evaluating Model between CRM and Returns for Hotel Industry

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题名:	An Evaluating Model between CRM and Returns for Hotel Industry
作者:	謝玲芬 Hsieh, Ling-Feng
贡献者:	科技管理學系 Technology Management
关键词:	Customers relationship management (CRM);multiple criteria decision method (MCDM);Knowledge management (KM);real returns
日期:	2007
上传时间:	2014-06-27 00:16:52 (UTC+8)
摘要:	Accordingly, this paper aims the hotel industry as a demonstration, and builds up an evaluation model to interpret the real returns from orienting customer’s relationship and knowledge management efforts for hotel industry. The hotel industry aims this e
显示于类别:	[科技管理學系] 研討會論文

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