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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28992


    Title: 台灣貨櫃海運業結構-行為-績效之研究-以長榮海運公司為個案
    Authors: 鄧瑞兆
    Teng, Ruey-Jaw
    Contributors: 企業管理學系
    Business Administration
    Keywords: 貨櫃;海運;結構─行為─績效;市場集中度
    Container;Shipping;Structure-Conduct-Performance;market concentration.
    Date: 2010
    Issue Date: 2014-06-27 00:14:39 (UTC+8)
    Abstract: 本文運用產業經濟學中「結構-行為-績效」理論分析我國貨櫃海運業的現況與發展，並針對其市場結構、廠商行為與營運績效作分析。研究結果如下:台灣貨櫃海運業市場在近幾年為高度集中市場。研究中發現最大航商長榮海運在經營績效方面反而落後於陽明及萬海，故本文以長榮海運為個案公司作更進一步的探討，以分析其競爭策略。
    Appears in Collections:[Department of Business Administration] Seminar Papers

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