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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28930


    Title: 消費者對綠色環保餐廳之認知與綠色生活型態對消費意願影響之研究
    Authors: 徐子光
    Hsu, Tzu-Kuang
    Contributors: 國際企業學系
    International Business
    Keywords: 綠色環保餐廳;綠色生活型態;消費意願
    green restaurant;green lifestyle;purchase intention.
    Date: 2013
    Issue Date: 2014-06-27 00:13:32 (UTC+8)
    Abstract: 近年來，消費者環保意識提高、政府制定環境保護相關法令，全球瀰漫對環境的省思及關心。隨著經濟發展，臺灣外食人口日益增加，臺灣餐飲業競爭相當激烈，如能跟上環保意識、健康養生等潮流，積極投入產品創新與新的經營模式之開發，來面對嚴峻的企業競爭環境，提升餐飲業的競爭力。
    本研究以新竹地區之消費者為研究對象，期望暸解影響消費者對綠色環保餐廳的消費意願以及影響因素，主要探討在消費者綠色生活型態及對於綠色環保餐廳的認知是否影響綠色環保餐廳的消費意願。為達成此目的，本研究提出問卷調查進行實證研究，採用敘述統計、線性迴歸係數
    Consumer awareness of environmental protection has improved, the government related to environmental protection laws and the global diffuse reflection and concern for the environment.Competition in the restaurant industry in Taiwan is quite intense,with e
    Appears in Collections:[Department of International Business] Journal Articles

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