A Study on the Behavior Intention of Green Consumption and Related Factors of the University Students

CHUR > College of Management > Industrial Management > Seminar Papers > Item 987654321/28922

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28922

Title:	A Study on the Behavior Intention of Green Consumption and Related Factors of the University Students
Authors:	鄧肖琳 Teng, Hsiao_Lin
Contributors:	工業管理學系 Industrial Management
Keywords:	綠色消費認知;綠色消費態度;綠色消費行為;結構方程模式集 Green consumption awareness;Green consumption attitude;Green consumption behavior;Structural equation mode
Date:	2012
Issue Date:	2014-06-27 00:13:06 (UTC+8)
Abstract:	現今除了自然天災與戰爭人禍外，人類對環境的衝擊已遠遠超出環境本身的復原程度，如:全球氣候變遷和臭氧層破洞等。但其中又以人類的消費行動對於環境產生的衝擊最大。在台灣經歷過九二一大地震等天災人禍後，目前國人已逐漸了解環保的重要性，政府也同時不斷地推動環保標章、資源回收等政策以追求永續發展與生活平安。又，隨著國民生活和知識水平的提升，已有部份民眾在選購商品時，考慮或選擇綠色商品，此舉不只為綠色消費市場帶來商機，也得以藉此讓我們生長的土地能夠永續經營。　　在鼓勵與推動綠色消費的思潮下，未來消費的主力--大專院校 In addition to natural disasters and civil war, human impact on environment has been far more beyond than environmental renovation capacity, such as global climate change, ozone hole and etc…Neverless, consumption behaviors have the most impact on environ
Appears in Collections:	[Industrial Management] Seminar Papers

Files in This Item:

File	Description	Size	Format
s_m515_0435.pdf		29Kb	Adobe PDF	54	View/Open

Loading...