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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28900


    Title: 市場結構、廠商行為與營運績效之研究─以台灣數位內容產業中的數位遊戲為例
    Authors: 鄧瑞兆
    Teng, Ruey-Jaw
    Contributors: 企業管理學系
    Business Administration
    Keywords: 結構─行為─績效分析;數位遊戲產業;HHI
    Date: 2006
    Issue Date: 2014-06-27 00:12:04 (UTC+8)
    Abstract: 本文主要的目的為：以產業經濟學中Mason-Bain的「結構－行為－績效」理論 (Structure-Conduct-Performance , S-C-P)，探討數位內容產業中數位遊戲的市場結構、廠商行為與營運績效之互動關係。研究中將以最大四大廠商集中率(Four-firm concentration ratio , CR4) 與賀氏指標(Herfindahl-Hirschman Index , HHI)作為衡量市場集中度之指標，以探討數位遊戲產業的市場結構。本文主要研究成果為：(1)經由上述各項指標值
    Appears in Collections:[Department of Business Administration] Seminar Papers

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