Chung-Hua University Repository:Item 987654321/28834
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28834


    Title: 國軍志願役士兵信用卡持卡行為研究
    Authors: 賀力行
    Ho, Li-Hsing
    Contributors: 科技管理學系
    Technology Management
    Keywords: 消費主義;軍職人員;金融產業;模糊理論
    consumerism;military personnel;financial industry;Delphi
    Date: 2008
    Issue Date: 2014-06-27 00:10:31 (UTC+8)
    Abstract: 由於經濟快速成長，為節省現金的使用，信用卡的運用，將成為最佳選擇。如何透過信用卡使用行為研究強化顧客關係管理，加強顧客--志願役士兵的滿意度及忠誠度，為本研究之動機之一。
    目前，志願役士兵消費主義抬頭，如何藉由信用卡重視特性之研究來增加志願役士兵持卡刷卡率，以提升金融產業永續經營的生命力及降低企業經營的風險，為本研究之動機之二。
    本研究採取統計分析及模糊德菲法(Fuzzy Delphi Method，簡稱FDM)來分析及建構信用卡及現金卡持卡人消費習性模式。
    As the rapid growth of the domestic credit card market, backs spare no efforts to promote in order to strengthen for market share. How to use the credit card behavior research to enhance the customer relation management through the credit card, strengthen
    Appears in Collections:[Department of Technology Management] Seminar Papers

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