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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28778


    Title: 運用DEMATEL建立銀行服務品質之關聯
    Authors: 賀力行
    Ho, Li-Hsing
    Contributors: 科技管理學系
    Technology Management
    Keywords: DEMATEL;銀行服務品質
    Date: 2008
    Issue Date: 2014-06-27 00:09:05 (UTC+8)
    Abstract: 近年來，有許多學者致力於決策實驗室法(Decision Making Trial and Evaluation Laboratory , DEMATEL)的領域，並提出一些應用或修正。此法能夠有效地結合專家知識，以釐清各個變數之間之因果關聯，並依此導出個變數間直間接效果與關聯圖示意。攸關銀行服務品質之重要性或優先改善之選擇等相關研究，日已相當豐富，但品質構面或屬性間，常存在彼此纏繞之相互連動甚或交替之現象，此方面之討論則較為缺乏。本研究擬透過PZB等人之服務品質構面與屬性建議，以銀行服務為例，探討影響銀行
    Appears in Collections:[Department of Technology Management] Seminar Papers

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