市場結構、廠商行為與營運績效之研究-以臺灣造紙產業為例

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Title:	市場結構、廠商行為與營運績效之研究-以臺灣造紙產業為例
Authors:	鄧瑞兆 Teng, Ruey-Jaw
Contributors:	企業管理學系 Business Administration
Keywords:	結構-行為-績效;市場集中度;賀氏指標 Structure-Conduct-Performance;Market Concentration Ratio;Herfindahl-Hirschman Index
Date:	2012
Issue Date:	2014-06-27 00:07:00 (UTC+8)
Abstract:	台灣的造紙業近年由於中國的崛起，紙品需求量大增，各廠商紛紛至中國經營設廠，並積極開發新市場。本研究以探究國內造紙產業市場之結構並了解各項生產、行銷與管理等議題，期能提供業者及政府相關有利建議，進而獲致理想的市場績效。綜合上述，本文主要目的為：以產業經濟學中Mason-Bain的「結構－行為－績效」理論 (Structure-Conduct-Performance , S-C-P)，探討造紙製造業的市場結構、廠商行為與營運績效之相互關係。以國內最大四大廠商集中度(Four-Firm Concent Because China's rising, the paper demand increases, various companies all build a plant to China, and develops the new market. This research carries on the discussion to Taiwan papermaking's industry management and operation. Based on Mason-Bain’s Structu
Appears in Collections:	[Department of Business Administration] Seminar Papers

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