Chung-Hua University Repository:Item 987654321/28725
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    CHUR > College of Management > Industrial Management > Seminar Papers >  Item 987654321/28725


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28725


    Title: EXPERIENTIAL MARKETING STRATEGY STUDY SATISFACTION OF CONVENIENCE STORE BY KANO TWO-DIMENSION MODEL
    Authors: 劉光泰
    Liu, Kuang-Tai
    Contributors: 工業管理學系
    Industrial Management
    Keywords: Keywords: Experiential Marketing;Kano-Two Dimension Model
    Date: 2011
    Issue Date: 2014-06-27 00:06:54 (UTC+8)
    Abstract: Traditional marketing emphasizes on selling a product’s features, functional characteristics and performance. In the Experiential Marketing, Bernd Schmitt said “Customers want to be entertained, stimulated, emotionally affected and creatively challenged,”
    Appears in Collections:[Industrial Management] Seminar Papers

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