Starbucks Service Quality Provided by Decision-Making Trial and Evaluation Laboratory Explored Customers’ Perception

CHUR > College of Management > Industrial Management > Seminar Papers > Item 987654321/28680

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28680

Title:	Starbucks Service Quality Provided by Decision-Making Trial and Evaluation Laboratory Explored Customers’ Perception
Authors:	劉光泰 Liu, Kuang-Tai
Contributors:	工業管理學系 Industrial Management
Keywords:	Decision Making Trial and Evaluation Laboratory;Experiential Marketing
Date:	2013
Issue Date:	2014-06-27 00:05:18 (UTC+8)
Abstract:	Consumers’ requirement is not only merchandise but happy purchase experiences. An individual experiences an emotion connected to merchandise, service, brand, commercial, human, or idea via interaction and memorable experiences which is experiential market
Appears in Collections:	[Industrial Management] Seminar Papers

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