Chung-Hua University Repository:Item 987654321/28279
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 8557/14866 (58%)
Visitors : 1417329      Online Users : 1735
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    CHUR > College of Management > Department of Finance > Seminar Papers >  Item 987654321/28279


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28279


    Title: 在網路效果下之生產模式選擇與價格競爭：以拆封包裝與雲端服務為例
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: 雲端服務;網路效果;生產模式;拆封包裝
    Cloud Service;Network Effects;Production Mode;Shrink-wrap
    Date: 2012
    Issue Date: 2014-06-26 23:54:54 (UTC+8)
    Abstract: 過去拆封包裝廠商的軟體服務生產模式都是製成光碟後進行銷售，但是隨著
    網路蓬勃發展，雲端服務也可取代軟體服務，廠商因而多了另一種線上提供軟體
    服務的生產模式。有鑑於此，本文探討當雙占廠商面對不同生產模式的軟體服務
    時，在考量網路效果下如何選擇最適生產模式並從事市場價格競爭。本文建構兩
    階段賽局模型，在第一階段，雙占廠商同時選擇生產模式；在第二階段，廠商同
    時選擇軟體服務價格。本文發現雙占廠商皆採用雲端服務生產模式之價格高於皆
    採用拆封包裝生產模式之價格，而網路效果則會降低廠商之最適定價水準。至於
    廠商間若能
    We investigate how software service suppliersdetermine the service prices
    and production modes in the presence of network effects. A two-stage game model
    is established to analyze service price competition and production mode choice in
    softwareservice sup
    Appears in Collections:[Department of Finance] Seminar Papers

    Files in This Item:

    File Description SizeFormat
    s_m333_0101.pdf36KbAdobe PDF178View/Open


    All items in CHUR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback