Chung-Hua University Repository:Item 987654321/28123
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    CHUR > College of Management > Department of Finance > Seminar Papers >  Item 987654321/28123


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28123


    Title: 價格競爭，入園費收取策略與廠商利潤：以休閒遊憩產業為例
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: 價格競爭;入園費收取策略;鎖住成本;子賽局完全均衡
    Date: 2005
    Issue Date: 2014-06-26 23:49:55 (UTC+8)
    Abstract: 本文探討入園費收取策略對廠商價格競爭與利潤之影響效果。我們得到廠商所收取的入園費是否可
    扣抵與不可扣抵遊憩服務價格都會對遊客的遊憩活動選擇，廠商的市場佔有率以及利潤水準產生不同的
    影響效果。我們發現，廠商不收取入園費未必對其不利，因為考量遊客鎖住成本的變異後，廠商採取相
    異的入園費收取策略，反而可以獲得超額利潤。
    Appears in Collections:[Department of Finance] Seminar Papers

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