INTEGRATING PERCEPTIONS OF CUSTOMER AND MANAGER TO IDENTIFY THE POWERFUL SERVICE QUALITY

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题名:	INTEGRATING PERCEPTIONS OF CUSTOMER AND MANAGER TO IDENTIFY THE POWERFUL SERVICE QUALITY
作者:	蔡明春 Tsai, Ming-Chun
贡献者:	企業管理學系 Business Administration
关键词:	Service quality;Customer satisfaction;Customer’s perception;Manager’s perception;Importance-performance-gap analysis;DEMATEL
日期:	2010
上传时间:	2014-06-26 23:45:54 (UTC+8)
摘要:	The purpose of this study is to develop a new decision-making model by considering both the customer’s and manager’s perception to help the latter frame a comprehensive project on improving customer satisfaction effectively. The new decision-making model
显示于类别:	[企業管理學系] 研討會論文

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