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    CHUR > College of Management > Department of Finance > Seminar Papers >  Item 987654321/27919


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27919


    Title: 分時渡假定價策略之探討
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: 分時渡假;定價策略;賽局理論;綁約年限
    Date: 2008
    Issue Date: 2014-06-26 23:42:57 (UTC+8)
    Abstract: 本 文 應 用 產 業 經 濟 學 的 理 論 ， 分 析業者提供分時渡假策略（ Time
    Share）的價格決策。首先，我們考量分時渡假的特性，探討業者實施會員
    制與非會員制兩種策略對業者的定價與利潤水準，消費者旅遊效用的影響
    效果。其次，加入會員年限條件，分析業者提供會員制與非會員制兩種策
    略時給予年限條件的限制(Hassle)對業者價格制定以及消費者選擇行為的
    影響效果。本文將藉由國內外文獻評析，瞭解分時渡假產業的發展現況，
    並配合產業經濟學的理論概念，結合業者與消費者相互作用的決策行為並
    給予量化
    Appears in Collections:[Department of Finance] Seminar Papers

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