Purchase Intention on Green Products A Case of Internet Consumers

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Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27914

Title:	Purchase Intention on Green Products A Case of Internet Consumers
Authors:	趙瑀 Chao, Yu
Contributors:	企業管理學系 Business Administration
Keywords:	绿色产品；外部信息来源；购买经验；消费者态度；知觉价值；购买意图 green product;external information sources;purchase experiences;consumers’ attitude;perceived value;purchase intention
Date:	2010
Issue Date:	2014-06-26 23:42:43 (UTC+8)
Abstract:	本研究提出一个衡量绿色产品购买意图的研究架构，以外部信息来源、购买经验、消费者态度、知觉价值等四项作为绿色产品购买意图的前置因素之理论模型的实证。整体模型的可解释变异量为51.8%，研究结果发现均具显著效果；外部信息来源、购买经验、消费者态度与知觉价值都会影响消费者的购买意图，且其中以知觉价值之影响最强；另外，外部信息来源对购买经验、购买经验对绿色消费态度、绿色消费态度对知觉价值等两两变量之间皆呈正向影响。 This study proposes a research framework to measure consumers’ purchase intentions on green products. The independent variables are external information sources, purchase experience, consumer attitudes, and perceived value while the dependent variable is
Appears in Collections:	[Department of Business Administration] Seminar Papers

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