餐飲業服務創新策略規劃之研究-Green Garden 個案

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Title:	餐飲業服務創新策略規劃之研究-Green Garden 個案
Authors:	張錦瑞 Chang, Alex C.
Contributors:	企業管理學系 Business Administration
Keywords:	餐飲業;服務創新;策略規劃 Catering industry;Services innovation;Strategic planning
Date:	2012
Issue Date:	2014-06-26 23:41:50 (UTC+8)
Abstract:	為協助「Green Garden 咖啡連鎖餐飲集團」進行創新加值服務，以促進營運效能，增加就業機會，本研究經由了解Green Garden 發展沿革及營運狀況，進行SWOT 分析，評估其競爭優勢，進而擬定創新加值使命及目標。在創新加值使命方面，界定Green Garden 以「鮮活食尚」的理念，提供顧客新鮮、健康生活的飲食食尚體驗與價值感受。在創新加值目標方面，短程目標為：提升品牌知名度、推廣創新服務促進營收；中程目標：增加經營連鎖店、增售週邊商品擴大營收、建立顧客忠誠度；長程目標：不斷創新研發 This study through understanding Green Garden's development and operating conditions, SWOT analysis, and assess their competitive advantage, thereby developed services innovation mission and goals. To achieve the services innovation goals, this study sugg
Appears in Collections:	[Department of Business Administration] Seminar Papers

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