Chung-Hua University Repository:Item 987654321/27808
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    CHUR > College of Management > Department of Finance > Seminar Papers >  Item 987654321/27808


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27808


    Title: Market Share and Advertising Strategies in Tourism Industry
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: Market share;Advertising Strategy;Game Theory;Tourism industry
    Date: 2008
    Issue Date: 2014-06-26 23:39:13 (UTC+8)
    Abstract: This study investigates how the firms in a tourism industry use the previous
    visiting records with advertising strategies and pricing strategies to maximize their
    profits. By setting up a theoretical model to analyze the firms’ loyalty price and
    seductive
    Appears in Collections:[Department of Finance] Seminar Papers

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