緩衝管理於銷售監控系統之應用

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Title:	緩衝管理於銷售監控系統之應用
Authors:	吳鴻輝 Wu, Horng-Huei
Contributors:	企業管理學系 Business Administration
Keywords:	銷售管理;緩衝管理;監控系統。 Sales management;Buffer management
Date:	2011
Issue Date:	2014-06-26 23:38:23 (UTC+8)
Abstract:	銷售預算的達成，是每家公司、每個銷售部門及每個銷售員所努力的目標。在目前競爭激烈的壓力下，雖然影響達成銷售預算的因素很多，但一套有效的管控模式是不可或缺的。現有的管控模式是以預算值與實際值作比對，當差額在某個範圍內即視為OK，而大於此範圍才是管理者介入的管控區。這種管控方法的缺點有二：(1)OK的狀態是低於目標值；(2)管理者介入時已太晚了(很嚴重)。因此有專家學者提出應用限制理論(TOC)的緩衝管理概念進行控管，以求在正確的時間點上採取行動。然而運用此概念於銷售監控，必須為每個商品及不同管理層級設置一個 The achievement of sales budget is the goal of a company, a sales department or a salesman. An effective sales control system is required under the current severe competitive pressure. The comparison of the budget level and actual value is model of the cu
Appears in Collections:	[Department of Business Administration] Seminar Papers

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