Chung-Hua University Repository:Item 987654321/27772
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27772


    Title: 建構一般旅館服務品質評鑑指標與策略發展之研究
    Authors: 賀力行
    Ho, Li-Hsing
    Contributors: 科技管理學系
    Technology Management
    Keywords: 一般旅館;服務品質
    Date: 2010
    Issue Date: 2014-06-26 23:37:21 (UTC+8)
    Abstract: 一般旅館之產業規模及產值對於台灣觀光產業具有顯著的影響，但國內的研究卻略顯不足。期望透過產業代表、專家、主管機關與消費者的觀點建構一般旅館的服務品質評鑑指標，同時經由消費者對一般旅館服務品質的實際體驗與評鑑，提供經營管理上的策略方向、持續改善與服務創新，藉以提昇國內一般旅館的服務品質以及經營能力。
    Appears in Collections:[Department of Technology Management] Seminar Papers

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