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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27676


    Title: 兒童英語補教產業之動態競爭分析
    Authors: 裴文
    Pei, Wen
    Contributors: 企業管理學系
    Business Administration
    Keywords: 兒童英語補習班;動態競爭;競爭者圖像
    Children’s English Cram School;Competitive Dynamics
    Date: 2010
    Issue Date: 2014-06-26 23:33:21 (UTC+8)
    Abstract: 本研究以台中縣大甲鎮四家兒童英語補習班為實證研究對象，利用Chen (1996, 2008) 所提出之動態競爭模式為分析工具，建構此四家兒童英語補習班之動態競爭模型，並繪製其競爭者圖像，分析此四家補習班之間的相對競爭優勢
    Appears in Collections:[Department of Business Administration] Seminar Papers

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