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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27672


    Title: 動態競爭模型之研究-以苑裡鎮連鎖飲料店為例
    Authors: 裴文
    Pei, Wen
    Contributors: 企業管理學系
    Business Administration
    Keywords: 連鎖飲料店;動態競爭;競爭者圖像
    Beverage Chain Stores;Competitive Dynamics;Competitor Mapping
    Date: 2010
    Issue Date: 2014-06-26 23:33:09 (UTC+8)
    Abstract: 本研究以苗栗縣苑裡鎮四家連鎖飲料店為實證研究對象，利用Chen (1996, 2008) 所提出之動態競爭模式為分析工具，建構此四家連鎖飲料店之動態競爭模型，並繪製其競爭者圖像，分析此四家連鎖飲料店之間的相對競爭優勢
    Appears in Collections:[Department of Business Administration] Seminar Papers

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