The Role of Psychographic Approach in Segmenting Electorates’ Mass Media Usage during Election, Party Identification, and Voting Behavior: a Proposed Empirical Study in Taiwan

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Title:	The Role of Psychographic Approach in Segmenting Electorates’ Mass Media Usage during Election, Party Identification, and Voting Behavior: a Proposed Empirical Study in Taiwan
Authors:	邱冠斌 Chiu, Kuanpin Philip
Contributors:	行政管理學系 Public Administration
Date:	2007
Issue Date:	2014-06-26 23:24:14 (UTC+8)
Appears in Collections:	[Department of Public Administration] Seminar papers

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