Chung-Hua University Repository:Item 987654321/26896
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/26896


    Title: 行銷理論應用於學校經營之研究─以桃園地區國中為例
    Authors: 黃素惠
    Huang, Suhui
    Contributors: 師資培育中心
    Keywords: 國民中學;學校行銷;教育行銷;行銷策略
    Date: 2008
    Issue Date: 2014-06-26 23:14:31 (UTC+8)
    Abstract: 本研究以行銷理論應用於學校經營之研究為內容,期望瞭解目前桃園地區國民中學學校如何經營、如何運用行銷策略。本研究之研究方法以文獻探討及問卷調查為主,期望得到廣度、深度兼顧的研究資料,以求研究的信效度得以完善,最後以文獻分析的理論與基礎,為研究資料所得到的內容做分析與結論。
    Appears in Collections:[師資培育中心] Seminar papers

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