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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/26433


    Title: 新竹縣市房地產廣告代銷業核心資源與經營策略之研究
    Authors: 蕭炎泉
    Shiau, Yan-Chyuan
    Contributors: 營建管理學系
    Construction Management
    Keywords: 房地產廣告代銷業;核心資源;核心能力
    REASA;Core Resources;Core Competencies
    Date: 2010
    Issue Date: 2014-06-26 20:34:22 (UTC+8)
    Abstract: 房地產廣告代銷業是不動產市場交易不可或缺的服務業，其主要業務是替建築業者銷售房屋、提供市場資訊及擬定廣告策略，促使不動產市場交易的活絡化與訊息化，並作為消費者與建築業者之間的橋樑，在不動產開發商與不動產購買者間扮演著重要的角色。
    房地產廣告代銷業因需要與市場做緊密結合，因此受大環境外在市場影響甚大，然在相同的環境及產業特性下，有些企業能永續生存，有些卻被淘汰。本研究透過房地產廣告代銷業之企業資源、整合資源的核心能力與競爭策略探討新竹縣市房地產廣告代銷業資源、能力與競爭策略，了解在房地產廣告代銷業中企業持續
    REASA is the needed service for real estate market transactions. Its main business is selling its housing for the construction industry, providing market information and development of advertising strategies to promote real estate market of transactions,
    Appears in Collections:[Department of Construction Management] Seminar Papers

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