Fuzzy Delphi Method Applied in Establishing Evaluation Criteria for Place Marketing

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Title:	Fuzzy Delphi Method Applied in Establishing Evaluation Criteria for Place Marketing
Authors:	王維民 Wang, Wei-Ming
Contributors:	建築與都市計畫學系 Architecture and Urban Planning
Keywords:	模糊德爾菲法；活化再生；地方行銷；評價準則 fuzzy Delphi method (FDM);regeneration and revitalization;place marketing;evaluation criteria
Date:	2012
Issue Date:	2014-06-26 20:09:18 (UTC+8)
Abstract:	隨著社會與環境的快速變遷、科技促使資訊的流通便捷，地方的永續發展無不受到全球化競爭現實的影響與衝擊。因此，如何能彰顯地方自身內在的價值、創造未來發展的競爭力，進而成就對外的吸引魅力與在地的形象推銷遂成為重要課題。然而，在實際探討地方行銷的概念過程中發現，相關影響組成廣泛且複雜，為能有效釐清並建構出實際發展可資依循應用之關鍵評價準則，本研究先行藉由文獻探討歸納出以環境資源、社會人文、產業活動、與基礎建設為主體之四大分類構面，以及構面下所包含35項可能影響要素；爾後，再透過模糊德爾菲法(fuzzy Delph With rapid social and environmental changes and fast information exchanges due to science and technology advancement, gradually local sustainable development is affected significantly by globalize competition. Hence, how to manifest self inherent values o
Appears in Collections:	[Department of Architecture and Urban Planning] Seminar Papers

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