Chung-Hua University Repository:Item 987654321/25787
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 8557/14866 (58%)
Visitors : 1990462      Online Users : 1300
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/25787


    Title: 活化再生觀點應用於湖口老街地方行銷關鍵影響因子之初探
    Authors: 王維民
    Wang, Wei-Ming
    Contributors: 建築與都市計畫學系
    Architecture and Urban Planning
    Keywords: 活化再生;地方行銷;SWOT分析法;模糊德爾菲法
    Date: 2011
    Issue Date: 2014-06-26 20:09:05 (UTC+8)
    Abstract: 在既有城市發展的經驗上，地方自我特色應該是要能被彰顯的；然而，針對具在地特質之舊有城市的經營上，一般卻大都採用傳統的更新規劃方式予以應對，而形成千篇一律的結果模式。在此強調永續發展之際，以活化再生觀點應用於地方之行銷，已成為在地居住生活環境創造生生不息的重要概念。本研究嘗試透過地方活化再生觀點，來探討既有在地特色之於地方未來發展的必須性與重要性，以期得以彰顯特質推動成長、進而向外行銷。研究將以新竹縣湖口老街為對象，先行藉由相關文獻回顧、以及文史資料與現場勘察整理出該地區整體環境與發展之概況；接著，以SWO
    Appears in Collections:[Department of Architecture and Urban Planning] Seminar Papers

    Files in This Item:

    File Description SizeFormat
    s_a416_0188.pdf58KbAdobe PDF230View/Open


    All items in CHUR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback