居家用品業顧客滿意度與忠誠度關係之研究-以特力和樂(HOLA)為例

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Title:	居家用品業顧客滿意度與忠誠度關係之研究-以特力和樂(HOLA)為例
Authors:	王維民 Wang, Wei-Ming
Contributors:	建築與都市計畫學系 Architecture and Urban Planning
Keywords:	居家用品業;顧客滿意度;顧客忠誠度;IPA分析法 Customer Loyalty;Customer Satisfaction;Housewares Stores;IPA Analysis.
Date:	2009
Issue Date:	2014-06-26 20:08:12 (UTC+8)
Abstract:	本研究係從顧客的角度，實際探討居家用品業的顧客滿意度，進而探討高滿意度的顧客與提升忠誠度是否具有相關性，以提供經營管理者未來在規畫行銷策略方面之參考。本研究選定HOLA全省五家分店做為研究之範圍，針對前往HOLA從事消費體驗之顧客為研究對象，採用隨機抽樣方式進行問卷調查，問卷內容包括顧客之消費特性、顧客之滿意度、顧客之忠誠度及其基本資料等。統計分析方法則應用敘述性統計、t檢定、多變量和單因子變異數分析、因素分析、Pearson相關分析及IPA分析等統計分析方法進行資料之分析，俾瞭解顧客對於居家用品業HOL The housewares industry of Taiwan is a booming market. The Test-Rite corp. joined the market and established the HOLA Company in 1997. Nowadays, marketing is consumer orientated of focus, which not only can increase customer satisfaction through an enthus
Appears in Collections:	[Department of Architecture and Urban Planning] Seminar Papers

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