A study on the factors for a customer to choose pineapple cake as local specialty Gift

CHUR > College of Tourism > Department of Hospitality Management > Seminar Papers > Item 987654321/36706

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36706

Title:	A study on the factors for a customer to choose pineapple cake as local specialty Gift
Authors:	王秀媛 Wang, Hsiu-Yuan
Contributors:	餐旅管理學系 Hospitality Management
Keywords:	brand Awareness;price promotion;product attribute;store Attributes;purchase Intention brand Awareness;price promotion;product attribute;store Attributes;purchase Intention
Date:	2013
Issue Date:	2014-06-27 15:23:06 (UTC+8)
Abstract:	In the recent years, the government has been actively promoting traveling and sightseeing, which not only leads to the flourishing of tourism but also to the increase of travelling related population and further prospers the sightseeing associated industr In the recent years, the government has been actively promoting traveling and sightseeing, which not only leads to the flourishing of tourism but also to the increase of travelling related population and further prospers the sightseeing associated industr
Appears in Collections:	[Department of Hospitality Management] Seminar Papers

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