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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36645


    Title: 館舍參訪經驗、滿意度與經營管理之研究：以大山背客家人文生態館為例
    Authors: 朱達仁
    tajen
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: 遊憩體驗;館舍經營;重要-表現程度分析法;藍海策略
    Date: 2008
    Issue Date: 2014-06-27 15:19:32 (UTC+8)
    Abstract: 近年來館舍的經營管理，主要是著重在所謂的參訪者關係管理(Visitor Relationship Management，VRM)，強調參訪者與館舍接觸之後的參訪行為分析，這樣的議題已吸引相當多的學者專家投入研究，同時這類議題之研析有助於企業經營改善。本研究目的在於應用重要-表現程度分析法，結合藍海策略之行動架構，探討大山背客家人文生態館參訪者參訪經驗與經營管理策略。本研究自2006年09月至12月，於大山背客家人文生態館，以隨機抽樣進行到訪遊客之問卷調查，總計發放訪談問卷數量合計236份，彙整有效問卷共計
    Appears in Collections:[Department of Leisure and Recreation Management] Seminar Papers

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