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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36552


    Title: 苗栗九大農業區觀光行銷規劃
    Authors: 朱達仁
    tajen
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: 休閒遊憩;觀光旅遊;整合行銷;休閒農業區
    Date: 2013
    Issue Date: 2014-06-27 15:14:35 (UTC+8)
    Abstract: 新時代的旅客喜愛「探索」甚於「旅遊」，對文化認同、生態意識引發興趣，在週休二日之實施以來，促使國人對休閒遊憩觀光需求的增加，走馬看花已經不再能滿足旅客的需求。新時代的旅客喜歡新鮮的活動及有趣的設計，漸漸喜歡定點深度旅遊。高檔旅遊玩樂，需要的是能夠親身的參與活動，樂在其中的設計。本研究主旨重新整合苗栗九大休閒農業區，讓新時代的旅客能夠追求各種不同的休閒活動體驗，獲得難忘的回憶與寶貴的經驗，獲取心靈需求真正的滿足。藉由舉辦大型宣傳行銷活動讓新時代的旅客能夠了解體驗到苗栗九大休閒農業區的特色。
    Appears in Collections:[Department of Leisure and Recreation Management] Seminar Papers

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