地方節慶的觀光吸引力、遊客滿意度與重遊意願之研究

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Title:	地方節慶的觀光吸引力、遊客滿意度與重遊意願之研究
Authors:	陳沛悌 Chen, Pei-Ti
Contributors:	休閒遊憩規劃與管理學系 Leisure and Recreation Management
Keywords:	節慶觀光;觀光吸引力;遊客滿意度;重遊意願 Festival;Tourism Attraction;Tourist Satisfaction;RevisitingWillingness
Date:	2010
Issue Date:	2014-06-27 15:07:25 (UTC+8)
Abstract:	本研究主要以新竹國際花鼓藝術節為研究對象，探討觀光吸引力、遊客滿意度及重遊意願等影響及關連性。研究採問卷調查方式隨機抽樣進行，共計獲得有效問卷340 份。研究發現，年齡、職業、來訪次數、停留時間等四個變數對「主題特色」觀光吸引力有顯著差異，年齡變數對「交通場地」觀光吸引力有顯著差異；交通工具變數對「交通設置及設施」滿意度有達顯著差異，停留時間變數對「活動內容及設施」滿意度有達顯著差異；預計停留時間變數對「重遊意願」有達顯著差異。觀光吸引力對遊客滿意度、遊客滿意度對重遊意願以及觀光吸引力對重遊意 In the past few years, a global trend to hold sightseeing festivals has prevailed. For the purpose of attracting more tourism, the Taiwan government has not only organized a considerable number of international activities, but has also provided guidance t
Appears in Collections:	[Department of Leisure and Recreation Management] Seminar Papers

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